Many people don’t even have what it takes to run one business, but this week’s #WCW, Jasmine Hill-Carter is the owner of two businesses and she is a student at the same time. The 22-year-old is from Jersey City, New Jersey, but currently resides in Brooklyn. Hill-Carter has her associates degree in Fashion Merchandise Management from The Fashion Institute of Technology and she is working on her bachelor’s degree in Entrepreneurship at the same school.
Hill-Carter always wanted to have her own clothing line, and by the age of 13, she was modeling. She stayed dedicated to the goal by selling candy in high school to start her graphic T-shirt line and put together a fashion show. Hill-Carter also participated in all of her school’s fashion shows, researched what it takes to run a business (trademarking, copyrighting, etc.), and took sewing classes; however, she ended up going the jewelry route because she didn’t have the patience for sewing and has always loved jewelry as well. Hill-Carter says that she never left her house without her Juicy chain and a pair of earrings.
Now, Hill-Carter owns “Velz Monroe,” a costume jewelry line that offers a variety of pieces like bracelets, rings, necklaces, etc. Although her pieces are not real gold, they are aesthetically pleasing and will last longer if they are cared for properly. “Velz Monroe” even offer different collections like the Jesus Collection, the Culture Collection, the Angel Collection, and the Stone Collection.
After the success of a few years with “Velz Monroe,” Hill-Carter decided it was time to get her feet wet in another area. “As I mentioned before, I always wanted a clothing line and I just felt that it was time. I always get asked what I’m wearing and I promoted so many of people that it was time to start my own boutique and I can direct them to the exact item. I rather a customer feel comfortable when they are shopping for something that they may see me wear rather than I tell them where to get it from and they receive horrible customer service,” said Hill-Carter.
Her new clothing line that launched a few months ago is called “Closet of Royale,” which offers a selection of dresses, swimsuits, tops and bottoms. Of course all of this doesn’t come easy, especially because Hill-Carter is also in school while simultaneously running two businesses. She said that finding time is the most difficult task. “Days I have to promote and days I have a load of homework. I make it work but it takes all of me. I literally pull all nighters. I design my websites, build my social networks, and everything else that comes with building a business. I’m determined to graduate Summa Cum Laude next year spring,” said Hill-Carter.
Not only does Hill-Carter have a plans for the near future, but she also has a vision for where she sees herself and her brand in five years. “I see myself in LA as a mom working from home developing website and building my kids careers from birth. I feel in the next two years, I’ll be able to hire people to run my social media and handle orders where I can focus on my MA and just work on the financial functions and be able to start my family,” said Hill-Carter.
She also has a great stance on why some women feel like they’re in competition with others, instead of collaborating with other girl bosses. “I feel that some women see other women as competition because they don’t like to be looked over. It’s more of an insecurity in a sense because they are more focused on what everyone else thinks of them instead of what they believe about themselves,” said Hill-Carter. I was never the type to step on anyone’s toes. There are many things I have the ability to do but if I know someone who is passionate about what you need me to do, I’ll refer you to them before I take on the task. Not every female thinks like that. Everyone wants to be the lead but don’t know what it takes to lead.”
And with all those things on Hill-Carter’s plate, you would think she’s trying to take it easy. Yeah right! This girl boss is currently developing a personal website and she is planning for her cancer awareness fashion show and networking event that honors her late father who passed away the day before her birthday in 2014. “I felt like that was my biggest motivator and supporter. Losing him made me hungrier for what I wanted in life because he would go out his way to make sure he always was there for me,” said Hill-Carter. I attended the first show and it was truly amazing and a wonderful tribute to her father! If you’re in the NYC area or would like to travel to attend, tickets can be purchased here.