#WCW: Two Business Woman Jasmine Hill-Carter

Many people don’t even have what it takes to run one business, but this week’s #WCW, Jasmine Hill-Carter is the owner of two businesses and she is a student at the same time. The 22-year-old is from Jersey City, New Jersey, but currently resides in Brooklyn. Hill-Carter has her associates degree in Fashion Merchandise Management from The Fashion Institute of Technology and she is working on her bachelor’s degree in Entrepreneurship at the same school.


Hill-Carter always wanted to have her own clothing line, and by the age of 13, she was modeling. She stayed dedicated to the goal by selling candy in high school to start her graphic T-shirt line and put together a fashion show.  Hill-Carter also participated in all of her school’s fashion shows, researched what it takes to run a business (trademarking, copyrighting, etc.), and took sewing classes; however, she ended up going the jewelry route because she didn’t have the patience for sewing and has always loved jewelry as well. Hill-Carter says that she never left her house without her Juicy chain and a pair of earrings.

Now, Hill-Carter owns “Velz Monroe,” a costume jewelry line that offers a variety of pieces like bracelets, rings, necklaces, etc. Although her pieces are not real gold, they are aesthetically pleasing and will last longer if they are cared for properly. “Velz Monroe” even offer different collections like the Jesus Collection, the Culture Collection, the Angel Collection, and the Stone Collection.

After the success of a few years with “Velz Monroe,” Hill-Carter decided it was time to get her feet wet in another area. “As I mentioned before, I always wanted a clothing line and I just felt that it was time. I always get asked what I’m wearing and I promoted so many of people that it was time to start my own boutique and I can direct them to the exact item. I rather a customer feel comfortable when they are shopping for something that they may see me wear rather than I tell them where to get it from and they receive horrible customer service,” said Hill-Carter.

Her new clothing line that launched a few months ago is called “Closet of Royale,” which offers a selection of dresses, swimsuits, tops and bottoms. Of course all of this doesn’t come easy, especially because Hill-Carter is also in school while simultaneously running two businesses. She said that finding time is the most difficult task. “Days I have to promote and days I have a load of homework. I make it work but it takes all of me. I literally pull all nighters. I design my websites, build my social networks, and everything else that comes with building a business. I’m determined to graduate Summa Cum Laude next year spring,” said Hill-Carter.


Not only does Hill-Carter have a plans for the near future, but she also has a vision for where she sees herself and her brand in five years. “I see myself in LA as a mom working from home developing website and building my kids careers from birth. I feel in the next two years, I’ll be able to hire people to run my social media and handle orders where I can focus on my MA and just work on the financial functions and be able to start my family,” said Hill-Carter.

She also has a great stance on why some women feel like they’re in competition with others, instead of collaborating with other girl bosses.  “I feel that some women see other women as competition because they don’t like to be looked over. It’s more of an insecurity in a sense because they are more focused on what everyone else thinks of them instead of what they believe about themselves,” said Hill-Carter. I was never the type to step on anyone’s toes. There are many things I have the ability to do but if I know someone who is passionate about what you need me to do, I’ll refer you to them before I take on the task. Not every female thinks like that. Everyone wants to be the lead but don’t know what it takes to lead.”

And with all those things on Hill-Carter’s plate, you would think she’s trying to take it easy. Yeah right! This girl boss is currently developing a personal website and she is planning for her cancer awareness fashion show and networking event that honors her late father who passed away the day before her birthday in 2014. “I felt like that was my biggest motivator and supporter. Losing him made me hungrier for what I wanted in life because he would go out his way to make sure he always was there for me,” said Hill-Carter. I attended the first show and it was truly amazing and a wonderful tribute to her father! If you’re in the NYC area or would like to travel to attend, tickets can be purchased here.



When business and philanthropy are taken to the next level, people like Jorge Rodriguez, the founder of GOOSNYC are to be credited. At the age of 20, Rodriguez is not only a business owner, but he is also an innovator. Currently, Rodriguez is a student at Adelphi University and hails from the borough of Queens in New York City.

In 2013, Rodriguez launched his brand, GOOSNYC. “I was inspired by other young clothing brands in Brooklyn, New York and Manhattan that were getting exposure and celebrity views. I started brainstorming ideas with a close friend of mine and after two months of research, hard work, and determination the brand was ready for release. This past January 2015, the brand has completed it’s second anniversary and I am working to make it an epic year,” says Rodriguez.

GOOSNYC features a variety of signature snapback hats, a phone case and an ancient stone shirt that channels an upscale urban feel. The new snapback collection is made out of 100% Polyurethane Faux-Leather Material. “They are the next trend and I’m marketing the Gold Leather Snapback in particular because it’s a different look,” says Rodriguez. These hats can be purchased both on the site or by emailing goosnyc@gmail.com.


Of course for every original brand, must come a name that stands out from the rest, and GOOSNYC is the epitome of this. GOOS stands for “God on Our Side,”  with the idea that God favors all of our undertakings, according to Rodriguez. But GOOS embodies other elements such as faith, leadership, character, ambition, love, and determination. The Egyptian Goose, which is present in the logo, ties into the meaning of the brand. “The Egyptian goose is extremely territorial and often fights with others for breeding ground. This characteristic symbolizes the ambition my talent possesses to compete for a spot in the clothing industry spotlight. The goose will push further than what is required to achieve it’s goals,” says Rodriguez. “The Egyptian goose’s offspring, even after they are grown, have a relationship with their mother and father. Hence, even after fortune and success I will never forget where I came from; always remembering my roots, being humble, and giving back. This is what I apply to the business and to my life.”

Rodriguez has the art of being a young business man down without a doubt, but he also makes it a point to give back. For every GOOSNYC shirt sold, a portion is given to St. Jude’s Children’s Research Hospital. This philanthropic spirit was ingrained in him as he saw his mother faithfully donate to the charity.

In addition, Rodriguez runs an Amazon Seller Account called, Rodriguez Cosmetics. He plans to expand this business and run more than three Amazon Accounts by the time he graduates.

Where does Rodriguez see himself in five years? He glimpses more creation and designing on his plate; along with a comfortable, leisure life that will never abandon his humble and faithful beginnings.

Check out the GOOSNYC promo video below!